If you're sick of bullsh*t, vague and non-actionable content by so-called "social media gurus", you're in the right place!
Look, I'll give it to ya straight, follower count is just a number and in the end, it's basically a vanity metric. It doesn't mean anything if you have 200 or 10,000 followers, what matters is the quality of those followers.
Are they in your service area?
Are they likely to buy from you?
Do they engage with your business on a regular basis?
Are they interested in what you have to say?
After 9 years of working with clients, whether they were small businesses or international corporations, they all had the same question: "What's the point of social media followers if none of them are buying?"
They knew they had to build their audience, but none of them were sure how to convert those followers into purchases.
If only engagement actually meant sales, we could just post cat memes and get all the likes and then we'd be millionaires, right?!
Lotsa social media people will tell you:
- post quality content
- talk about your audience and not yourself
- focus on getting engagement
... But WTF does that actually mean?! I can tell my clients to "post quality content that resonates with their audience" but in the end, they're probably going to be totally lost.
These general tips aren't helpful, they're not actionable and they're not explained enough for business owners to understand. But broken down into steps and goals, they're more digestible (like a cookie!) and easy to follow.
So, I got fed the eff up and I gathered the training I've done and continue to do with my clients and created a step-by-step system...